11 agreements signed in China during Atlantic Growth Strategy mission

11 agreements signed in China during Atlantic Growth Strategy mission

Posted on: November 9, 2018 10:00 am

Deals signed today demonstrate Atlantic Canadian commitment to trade partnerships in China

November 9, 2018 – Moncton, New Brunswick – Governments of Canada and the Atlantic Provinces

Canada and China are committed to expanding trade opportunities for their respective food, tourism, education and clean growth sectors that will help create good, middle-class jobs and more opportunities for both countries. Building a strong relationship with China is vital to the continued growth of the Canadian economy. That is why federal ministers and Atlantic premiers are leading an Atlantic Growth Strategy mission in China this week to promote Atlantic Canadian companies and encourage new partnerships in China.

A successful mission yields tangible results, and today mission delegates are pleased to congratulate the following companies and organizations who signed 11 agreements with a projected value of $321.6 million.

The following companies and organizations have signed agreements with Chinese counterparts:

  • Nova Scotia Business Inc., NS: Memorandum of Agreement to increase collaboration on export logistics and promotion.
  • Holland College, PEI: Educational Joint Venture Agreement to deliver the International Hospitality Management Program and Computer Networking Technology program.
  • Holland College, PEI: Educational Joint Venture Agreement to deliver the Accounting Technology, Business Administration, and Marketing and Advertising Management programs.
  • Holland College, PEI: Service Agreement to promote and explore the potential of the international study program of Holland College in the designated areas in China.
  • Study Abroad, PEI: Partnership Agreement to increase the number of Chinese students in Atlantic Canada.
  • Nelson Education Ltd., PEI: Partnership Agreement to co-develop and promote digital education systems.
  • Cavendish Farms, NB: Purchase Agreement.
  • Atlantic Canada Business Network, NB:Memorandum of Understanding.
  • Red Rover, NB: Memorandum of Understanding.
  • Eastern Strait Regional Enterprise Network & Municipality of the District of St. Mary’s, NS: Development Agreement to provide various products for the Chinese market.
  • Sunrise Group, PEI: Partnership Agreement to promote Canadian brands in a Chinese e-commerce platform.

Some of the deals were signed yesterday in Qingdao at the China Fisheries & Seafood Expo (CFSE), one of the world’s largest seafood trade shows. Cooking demonstrations throughout the event highlighted the quality of Atlantic Canadian seafood products from nearly 30 Atlantic Canadian companies, including Clearwater Seafoods, which launched its Chinese brand. Others were signed today in Shanghai around the China International Import Expo (CIIE), a new trade show hosted by the Chinese government to strengthen economic trade and cooperation.

This mission is a result of cooperative actions through the Atlantic Growth Strategy, a federal and provincial initiative that directs targeted actions to stimulate the region’s economy, support both innovative and resource-based industries, and increase job opportunities for Atlantic Canadians.


“Atlantic Canada is home to many innovative companies that are creating growth and well-paying jobs by moving into new export opportunities in growing markets. China is Canada’s second-largest export market and its growing middle class is hungry for the quality products we produce. I am pleased to see this new deal being concluded during our mission.”
    – The Honourable Scott Brison, President of the Treasury Board

“Atlantic Canadian products have a universal appeal and are known for their quality. Continued efforts to enter into new markets are showing results and today’s announcement will play a part in contributing to the prosperity of workers and families across the Atlantic region. Congratulations to all involved.”
    – The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food

“I am thrilled to see the numerous agreements reached by Atlantic Canadian businesses, worth an industry-estimated $321.6 million CAD. Canada is working hard to open new markets for Canadian firms seeking to diversify and expand their footprint internationally, which will ensure we continue to create quality jobs for Canadians across the country. As a result of this mission, there are 321 million more reasons to get into new markets. This is great news for job creation in Atlantic Canada.”
    – The Honourable Jim Carr, Minister of International Trade Diversification

“I have seen so many great Atlantic Canadian products on display at the trade shows here in China, and I have also seen the enthusiasm of Chinese buyers who are dealing with our companies. It comes as no surprise to me that our companies are signing deals this week, which will in return create economic growth and support good middle-class jobs at home.”
    – Alaina Lockhart, Parliamentary Secretary to the Minister of Tourism, Official Languages and La Francophonie

“This is great news for a great PEI organization. I offer my congratulations to Holland College and its employees, all of whom are playing a part in growing the Atlantic economy by creating more exports.”
    – The Honourable Wade MacLauchlan, Premier of Prince Edward Island

“This Atlantic Growth Strategy trade mission to China has provided valuable opportunities for the Government of Newfoundland and Labrador and participating companies from this province to focus on building more markets for our quality goods and services, attract investment, and create more jobs for Newfoundlanders and Labradorians.  In partnership with the business community, we are making Newfoundland and Labrador an ideal place for business investment across many industries, and we are delivering the message we are open for business.”
    – The Honourable Dwight Ball, Premier of Newfoundland and Labrador

“Many New Brunswick companies do business in China and the results from this trade mission prove once again that China is an excellent export market for our province. Congratulations to Red Rover Craft Cider, Cavendish Farms and Atlantic Canada Business Network on becoming the latest businesses that will help boost exports from our region to markets around the world.”
    – The Honourable Blaine Higgs, Premier of New Brunswick

Quick facts

  • The Atlantic Growth Strategy mission to China is now under way, supporting more than 70 Atlantic Canadian organizations at a number of trade shows and expositions in Qingdao, Shanghai and Beijing.

  • Of the $1.5 billion in Atlantic Canadian goods exported to China in 2017, over 43 per cent were seafood, fishing and aquaculture products.[1]

    [1] Innovation, Science and Economic Development Canada, Trade Data Online

  • Overall Atlantic Canadian goods exports to China have been steadily increasing since 2014, with the 2017 total alone being more than 37 per cent higher than 2016.[1]

    [1] Innovation, Science and Economic Development Canada, Trade Data Online.

  • Chinese travellers typically spend more on average than other travellers. The average amount spent per trip in 2017 was $2,387. Chinese tourists contributed an estimated $1.6 billion to the Canadian economy in 2017.[1]

    [1] Destination Canada’s China Market Highlights

  • Launched in July 2016, the Atlantic Growth Strategy focuses on five strategic priorities for the region: trade and investment; skilled workforce and immigration; innovation; clean growth and climate change; and infrastructure.

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Farees Nathoo
Media Relations
Office of the President of the Treasury Board

Katie Hawkins
Office of the Honourable Lawrence MacAulay

Jérémy Ghio
Press Secretary
Office of the Minister of Tourism, Official Languages and la Francophonie

Vicki Tse
Executive Council of Prince Edward Island

Michelle Cannizzaro
Office of the Premier of Newfoundland and Labrador

Tyler Campbell
Executive Council Office of New Brunswick

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